When you want to go global, one of the things you have to prepare is a multilingual website. It can be an overhauling of an existing website or completely developing and designing a new one. Whatever method is needed for a website, once a client wants to have a multilingual one, you must be ready for the challenge, because it surely is no ordinary task.
Can you imagine the size of the World Wide Web? The latest number of indexed web pages is about 1.37 billion pages. That figure is as of November 29, 2013. That is a lot of web pages of information, written in different languages. Computer ownership and use of the Internet grow everyday as the Internet becomes the primary source of information and fast becoming a highly important alternative for finding services and shopping outlets. There is also a remarkable increase on computer ownership and Internet users from countries speaking languages other than English. Most businesses are quick to respond to these facts and are now open to website translation and localization.
Website translation is not cheap, and often it is difficult to obtain an accurate price for that. But people don’t realize the complexity that lies behind the translation of web pages, and the significant work that the website translator has to perform just to provide a quote. The factors to be considered are not just language or number of words, but also links, page scripts, keywords, on-page SEO and many other aspects that drive up the price of the work.
Web page file names can provide additional SEO juice. But this effort can be wasted when web pages are localized because the page names may remain in the original language, thus losing the original advantage. The professional SEO translator takes this into account, and ensures that the localized site uses every possible ounce of SEO that this little trick can provide to support your internationalization effort.