How do you optimize your site for getting listed on the first page of search results? This is a question to which every blogger or website owner would love to find the answer. Setting up a site or a blog is not a rocket science. The difficulty lies in promoting a website or blog. With the release of Google’s Panda and Penguin updates, most of the websites have been pushed down the search results. The main idea behind these updates was to identify websites with poor quality content and remove the ones with duplicate content.