Archived; click post to view. Excerpt: Website localization should be straightforward. No worries here, content is still king, independently of whether it is written in English, Spanish or Chinese. So if you provide content in different languages why should your fear the mighty Google and its algorithm changes? Your multilingual SEO efforts will pay off, [...]
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Scoring as #1 globally is quite difficult, but regional searches (and those are the majority of the world) are presented with geo-targeted results. Some of the big players will be discarded in regional searches, providing you with interesting niche opportunities that you should exploit. Better to be #1 in many regional google search engines than “just” #1 in google.com!
Ranking #1 in Google is the dream of everybody … but will you REALLY rank #1 everywhere? Sorry, but the answer is no… Read the rest to find out why.
