SEO Translator

How to optimize your web site translation for the search engines!

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Excerpt: In a previous post (Keyword Basics) I explained what keywords were, what the term long-tail keywords meant, and how to target keywords  on-page. I intended to discuss on this post off-page keyword targeting, but based on a discussion on the Digitalpoint forum I decided to explain first the absolute basics of search and traffic volumes. Why? Very simple: Off-page keyword targeting is much more expensive, and we cannot simply rely on the number of searches to identify how much we want to spend. The very first thing I would like to highlight is that the number of searches is misleading. If…

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Excerpt: A Spanish reader of this blog whose English is just so-so wrote me to complain about the horrible grammar & wording I used on my blog. Now, that was a real head-scratcher, but a few mails back & forth (in Spanish) clarified the issue. As this person was not very good in English, he had used some machine translation tools, and the results were really funny. For starters, my post about how To Be Smart and Rank #1 Locally was translated into “Be Smart and Fetid #1 Locally”. I post here the link for those of you who speak Spanish, so…

Keyword Basics

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Excerpt: I just got a call from a potential client who’s made the step to website localization – which was a total disaster. Yes, the translation was more or less fine, but the translator managed to mess up his target keywords big time. Talking with this customer, I suddenly realized that this guy didn’t have a clue not only about the problems surrounding multinational keywords, much less about the keywords in his own language. So I thought it was about time to start discussing in this blog the keyword localization. But first, for this type of people, I should start with the…

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Excerpt: In my previous post (Your #1 in Google Is Worthless in The Rest of The World) I highlighted that ranking #1 in Google.com is worth much less than what you think because people outside the US get “diverted” to their local Google. Thus, the fact that one scores #1 in google.com does NOT mean that you will rank everywhere as #1 – in my research I found companies that topped the ranking in google.com completely disappeared from the radar chart when searching (in English!) in the local Google sites. Interestingly, after examining the results in some of the local googles, I…

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Excerpt: I participated yesterday in a thread in Digitalpoint, where somebody complained that for a certain keyword the Google adwords keyword checker reported 6 million words, but he just received 58,000 visits for this keyword though bouncing in positions #2 to#5. Apart from the fact that if somebody finds you through a search does not mean that somebody will click on your link (e.g., because the displayed text shows something different from what he is looking for), the number of clicks drops dramatically with each position. But what this person was forgetting was a high ranking on Google.com does not automatically guarantee…