Today we have another guest post from Brianne Walter.
How do you optimize your site for getting listed on the first page of search results? This is a question to which every blogger or website owner would love to find the answer. Setting up a site or a blog is not a rocket science. The difficulty lies in promoting a website or blog. With the release of Google’s Panda and Penguin updates, most of the websites have been pushed down the search results. The main idea behind these updates was to identify websites with poor quality content and remove the ones with duplicate content.
Are you getting nervous after reading this? Well, just relax. We are going to throw light on what you should do and what not to do for optimizing your site for the search engines.
Important things to consider for search engine optimization
1. Proper Keyword Strategy
If you want your site to get listed in the top results of major search engines, keyword is the first thing you should consider. Use short, easy keywords, Internet users aren’t going to waste time entering a long keyword phrase. They use only few words to search the required topic. Hence, you need to use short keywords while optimizing your web page for the search engines.
Also, add a few misspelled keywords on your site because sometimes users in a hurry type in keywords incorrectly. Some users are not aware of using correct spellings in the keyword.
Spend more time on researching the keywords that can improve your search engine rankings. Use free tools like Google keyword search to find out the exact keywords being used by your visitors, how frequently they are being used and which are effective to boost your rankings on it. These keywords should flow naturally in your content and should be relevant to the topic. You could artificially place any choice of keywords, but if they are not related to the topic, not only will you drive away your readers but you also get de-indexed from search engines.
3. Placing of keywords
Make sure to include keywords in your title, first paragraph, headers and the last paragraph. Wherever it is added it should look natural. Search engines quickly identify pages where keywords are repeated a few times. However, don’t stuff your content with too many keywords because increase in your keyword density makes the search engines feel that you are trying to spam.
4. Content is the King
Create content that provides valuable information to the readers. Write in simple language so that even average readers can understand them easily. The title of your content is the first thing that grabs a visitor’s attention so make them catchy and they should reflect your content. Divide the content into short paragraphs and use bullet points wherever applicable. Create an interesting introductory paragraph. When search engines approach your site, the first paragraph is the one that gets scanned for relevant information. Write a strong conclusion that summarizes your content and include your targeted keywords in it. Search engines read the end of your article to make sure it is still related to the topic.
Make sure to update your content as regularly as possible. Implementing a WordPress Blog is an easy way to do this. Updating your blog regularly tell the search engines that you are delivering fresh, interesting and up to date content.
5. Check out your competitors
Visit your competitors’ blogs and find out the techniques they have implemented for better rankings in search results. Apply them to your content. This is the most important trick overlooked by online businesses.
6. Site map
Create a complete site map of your site, which will help both your visitors and search engines at the same time. The site maps carries the history of ALL pages/ posts of your site such as the date the page was last modified, as well as the priority number of what you feel the best pages of your site are. All these details help search engines to index each page of your site properly.
7. Get quality external links
Getting few links from reputed websites is much better than getting more links from poor quality websites.
Common SEO mistakes to avoid
1. Avoid paid Links
Google and other search engines do not pay attention to paid links or similar activities.
2. Avoid black hat techniques
Don’t trick search engines using black hat techniques. If you do so, your site may be penalized for that.
3. Avoid stealing other’s work
Never copy other’s content. Always provide fresh stuff for your visitors. This keeps your visitors coming back to your site for more which is good for search engines.
By following these SEO tips, you can be sure that your website will rank higher in search engines.
Brianne Walter is a freelance journalist who has been writing about mobile technology, customer relationship management and women’s health for more than a decade. These days she is busy to contributes on getamplify