Today we have a guest post from Olga Ionel
You can spend hours and hours designing the perfect website. You could make it look beautiful and it could be so attractive that you will be proud to call it a part of your business. However, if the search engines cannot find you, then it will not matter how much you worked on that site. Here is something you need to know: websites do not just pop up on the search engine results. It takes specific work. Take a moment right now and do a search for your website. Where is your ranking? Probably, it is not very high, and this can make it very hard for you to get new customers.
Just what can you do to ensure that your website can be found through search engines? You will need to know a few things about search engine marketing and how those search engines work.
The Importance of Search Engine Optimization
Search engines work through something called crawlers. They go through thousands of websites each day and pick up on key words and phrases. The sites that the search engines deem most relevant will be ranked the highest in the search engine results. If you wish to ensure that your website can be found in search results, you must implement search engine optimization (SEO).
This is simply done. All that you need to do is plant those important keywords throughout your site so that web crawlers can find them.
Be Careful Not to Overstuff
This can make you think that you need to get started throwing as many keywords into the website as possible. This sounds like a good idea, but it is not. Search engines and their programmers have gotten too smart for this. Websites that do not include useful content are weeded out as not relevant. The process called keyword stuffing can actually punish you too. When the crawlers notice that your website is stuffed with keywords, it will actually be penalized in the rankings.
The key to getting your company site out there is to ensure that it can be found in the search engines. WordPress themes can help you make this happen through built-in SEO tools. Just make sure you keep useful and helpful information on your site and then include keywords in pertinent areas. Be careful to not go overboard with keywords and you should have no problem ensuring that your website can be found.
About the author:
Olga Ionel is a creative writer at ThemeFuse.com – a top provider of WordPress themes. She is passionate about studying online marketing industry and sharing informative tips