SEO copywriting involves writing content for marketing a product, business or website in such a way that connects the consumers and brand emotionally and aesthetically. It optimizes the content that is identified by crawlers and redirects it to clients and consumers. SEO copy writing is considered as an art of balancing valuable content that engages readers while simultaneously, making it search engine savvy. Knowing how to optimize your content so it ranks well in search results requires practice and writing skills. These SEO copywriting tips will help improve your writing and generate traffic and conversion rate you’re looking for.
Research your keywords
Do research of all targeting keywords that are related to your web content. Keyword research is a vital part of SEO copy writing. It is important to craft your content on the most searched keywords. There are online research tools like WordTracker, Google Adwords, etc that will assist you with the process. Also, if you add “~” sign before a keyword and perform a Google search, a number of related keywords are displayed at the bottom of the page that Google finds relevant to those used in your search.
Forget about keyword density
Using appropriate keywords are important for SEO purposes. However, if you don’t use them wisely, they can make or break the marketing value of your content. One of the tips for SEO copywriting is that you must create content not only for the search engines but also for the audience. Contents unnecessarily stuffed with keywords results in unnatural sounding, sales stuff that audience will not read. You may ask, what about SEO? How will search engines identify me if I don’t use enough keywords?
The answer is not to follow the most tenacious SEO myths out there. Search engines now are clever enough to understand what your content is about without excessive keyword use. By placing the keywords naturally, your content will be indexed well and found by customers. Of course, since your audiences are the real source of your rankings, good SEO copywriting will gain more readership, get linked to, and index your site naturally.
When creating content for SEO, one of the questions that copy writers have in mind is: what is the text-length of my content and does word-count affect rankings?
The answer is YES. Length of your article does affect rankings. Search engines prefer to see sufficient amount of text on the homepage of your website as well as on other relevant pages. A study by serpiq showed that high ranking pages on Google have text-length of more than 1000 words. An analysis by seomoz indicates that in-depth articles are likely to get more links, more Facebook likes and tweets than short superficial ones. Aim for the content that covers all the information and details concerning the topic. But don’t write lengthy text for the sake of search engines.
On the other hand John Muller from Google has made it clear by stating that Google does not consider text-length but focuses on quality and uniqueness of text. Considering all the parameters we can conclude that high quality content that is between 500 and 1000 words in length is more likely to perform better in search results.
Optimize your titles
The first thing people get attracted to in search results is the title of your article. That’s why you need to create a catchy title for your content. It’s your opportunity to grab readers’ attention and get them to click on the link. Use long-tailed keywords in your title. Though these keywords receive less organic searches, their competition is much lower and its conversion rate is going to be much higher. So, create a title that not only pleases Google, but also the average reader of your blog.
Why does Google pay so much attention to the keywords in title?
Firstly, the keywords in the title portray the details of your content. They give some hints to the reader about the post beneath it.
Secondly, readers like to see their searched phrases in the article titles, in search results. By finding their search terms in the title, they get to know about the post content.
You post title should be limited to maximum of 60 characters, so that it will be completely displayed on every search engines resulting in higher click through rates.
Content is the King
Google loves fresh, interesting and valuable content. You should create stuff that provides credible answers or tips to your reader’s problems. Your blog posts should include some outgoing links to other relevant WebPages for quick reference, for your readers. Break your content into small paragraphs with proper headings and subheadings. Use a font that average users can easily understand and use se bold/italics to highlight important points.
Use social media networks
With millions of people active on social channels, it’s important to get your content shared across major social platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn and others.
About the author
Brianne Walter is a freelance journalist who has been writing about mobile technology, customer relationship management and women’s health for more than a decade. These days she is busy to contributes on Social Cloud.